PRIVACY POLICY

Effective Date: April 2, 2024

In this Privacy Policy (“Policy“), we describe the information that Mosquito Squad of Los Angeles and/or its affiliates (the “Company,” “we,” or “us”) may collect, use, and disclose about visitors to the website that links to this Policy (the “Site“). By visiting or using the Site, you acknowledge that your use of our Site, and any dispute over privacy, is subject to this Policy, including its applicable limitations on damages and the resolution of disputes. Note that if you execute a subsequent agreement with the Company, that agreement may modify these terms and conditions.

The Information We Collect About You

We collect information about you directly from you, from other entities, and automatically through your access or use of our Site.

This Policy also applies to certain information we collect from the users of any mobile applications that link to this Policy (the “App”). We collect app data (defined below) for app users. This Policy applies to App Data as well.

Information We Collect Directly From You

The information we collect from you depends on how you use our Site, App, and/or the services. For example, suppose you request a quote through our Site. In that case, we will collect your contact information (typically, name, email, country, state/province, phone number, company) and a description of the service you are interested in. If you participate in a contest, we will obtain your entry information (contact information) and any pictures, videos, captions, or other information you may choose to submit to us for the contest entry. We also will collect any other information you choose to provide us in your communications with us.

Information We Collect Automatically

We use cookies, web beacons, and other technologies to automatically collect information about your use of our Site, including:

• domain name;
• your browser type and operating system;
• web pages you view on the Site;
• links you click on the Site;
• your IP address;
• general location information;
• the length of time you visit our Site and use our services;
• the referring URL or the webpage that led you to our Site.

We may obtain this information from operating systems and platforms, data analytics providers, and internet service providers. We may, but do not typically, associate this with other information we collect about you. For more information, please see the section “Cookies and Other Tracking Mechanisms” below.

How We Use Your Information

We use your information, including your personal information, for the following business or commercial purposes:

Service Provisioning/Transactional Purposes:

• To provide our services to you.
• We aim to tailor the content and information we may send or display to you, offer general location customization and personalized help and instructions, and otherwise personalize your experiences while using the services.
• To administer the customer loyalty program (if established).

Customer Service Purposes:

• We use this information to communicate with you about your use of our services, respond to your inquiries, and for other customer service purposes.

Marketing:

• To send marketing emails about our products and services, including newsletters about our products and services; products and services of our affiliated companies (and brands offered by those affiliates, as noted athttps://socalmosquitosquad.com/); and products and services offered by other brands within the Southern California family. Should you choose to unsubscribe to emailing lists or any registrations, you can opt-out by following the “unsubscribe” link in any email or by contacting us using the information provided in the “Contact us” section of your jurisdiction. Please note that even if you have indicated your choice not to receive commercial emails from us, we may still communicate with you regarding the services or products you ordered by applicable laws. In addition, it may take several days to register a preference change across all our systems.
• You can opt out of these communications at any time, subject to applicable laws. For additional information about our texting outreach, please see the “SMS Messaging Terms and Conditions” section below.

Contests:

• To enter contests and promotions following your request (note that separate rules apply to our contests and are subject to applicable laws).

Advertising:

• To assist us in determining relevant advertising content and media.
• To evaluate the success of our advertising campaigns (including our online targeted advertising and offline promotional campaigns).
• See also our targeted advertising section, which is discussed below.

Product Improvement/Research/Administration:

• To better understand how users access and use our services, both on an aggregated and individualized basis. For example, we will evaluate which features of our Site are more (or least) used by users, and we will use this information.
• To provide reports to our service providers, franchisees, regulators, and others.
• To implement and maintain security, anti-piracy, fraud prevention, and other services designed to protect you and us.
• To enforce this Privacy Policy, our Terms and other policies.
• To administer surveys and questionnaires for market research or customer satisfaction purposes.

Legal Purposes:

• To comply with legal obligations as part of our general business operations and other business administration purposes.
• We believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or violations of our Terms of Service or this Policy.

Other:

• As otherwise required or permitted by applicable laws.

How We Share Your Information

We may share your information, including personal information, to assist us in fulfilling any of the business and commercial purposes set forth above as follows:

• Service Providers. We disclose your information to service providers that perform functions on our behalf. These service providers assist us with administration, marketing, legal purposes, franchise owners of our brands, third-party vendors we have contracted with to perform services for us and which you have requested, and any other purposes set forth above. Specific examples include, but are not limited to, service providers that host our website, provide services to you, handle our billing, and assist us with our marketing campaigns, contests, or other promotions.

• Other Visitors to our Website. Your username and any information you post to our Site, including, without limitation, reviews, testimonials, comments, text, photos, and videos, will be available to and searchable by all users of the Site and services.
• Social Networks. Our Site may include social media features and widgets, such as the LinkedIn, X, YouTube, and Facebook buttons, as well as other interactive mini-programs that run on our Site and services. These features may collect your IP address on which page you are visiting on our Site and may set a cookie to enable the feature to function properly and for purposes. These features are displayed on our Site but are hosted by third parties and are subject to their privacy policies, not this one. Your interactions with these features are governed by the privacy policy of the third party providing them.
• Advertising Networks. We share your information with advertising networks to assist us in advertising on and off our Site. Please see “Ad Networks ” below for additional information.
• Analytics Providers. We share your information with analytics providers that assist us in evaluating the use of our Site and services, as described below.

We also disclose information in the following circumstances:

• Business Transfers. If we, or our affiliates, are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company, by applicable laws. As part of the business transfer process, we may share certain of your personal information with lenders, auditors, and advisors, including attorneys and consultants.
• In Response to Legal Process. We disclose your information to law enforcement and our legal advisors to comply with the law, a judicial proceeding, a court order, or other legal process, such as in response to a court order or a subpoena.
• To Protect Us and Others. We disclose your information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Policy, or as evidence in litigation in which we are involved.
• Aggregate and De-Identified Information. We may share aggregate, anonymized, or de-identified information about users – so that it does not directly or indirectly identify a particular user – for any purpose.

We may also communicate or share your personal information as required or authorized by applicable laws.

Our Use of Cookies and Other Tracking Mechanisms

We and our service providers may use cookies and other tracking mechanisms to track information about your use of our Site or services. We may combine this information with other personal information we collect from you (and our service providers may do so on our behalf).

Cookies. Cookies are alphanumeric identifiers we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and service. There are two types of cookies: session and persistent cookies.

• Session Cookies. Session cookies exist only during an online session. They disappear from your device when you close your browser or turn off your device. We may use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site and services. This allows us to process your online transactions and requests and verify your identity after logging in as you move through our Site and services.
• Persistent Cookies. Persistent cookies remain on your device after you have closed or turned off your browser. We may use persistent cookies to track aggregate and statistical information about user activity and to display advertising on our Site, services, and websites of other entities.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, notify the browser when you receive a new cookie, or turn off cookies altogether. Visitors to our Site and services who turn off cookies can browse certain areas of the Site, but some features may not function.

Analytics. We may use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We may use these tools to help us improve the performance of our Site and our user’s experience on our Site. These tools may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Cross-Device Use. We and our service providers, including Google, may use the information we collect about you to help us and our service providers identify other devices you use (e.g., a mobile phone, tablet, computer, etc.). We and our service providers may also use the cross-device use and other information we learn about you to serve targeted advertising on each of your devices and send you emails. To opt out of cross-device advertising, follow the instructions outlined in the Ad Networks section below. Please note: if you opt out of these targeted advertising cookies, your opt-out will be specific to the web browser, app, or device from which you accessed the opt-out. You must opt out of each browser or device if you use multiple devices or web browsers.

Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, turn off certain tracking as discussed in this section (e.g., by turning off cookies); you also may opt out of targeted advertising by following the instructions in the Ad Network section.

Ad Networks

We may use network advertisers to advertise on our Site and non-affiliated websites or other media (e.g., social networking platforms). This enables us and these network advertisers to target advertisements for products and services you might be interested in. Ad network providers, advertisers, sponsors, and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), and other tracking technologies to measure the effectiveness of their ads and personalize advertising content for you. These cookies and other technologies are governed by each entity’s specific privacy policy, not this one. We may provide these advertisers with information, including personal information, about you.

As noted above, we may disclose certain information (such as your hashed email address) to Facebook Custom Audiences (for more information on Facebook Custom Audience or to change your preferences, log into your Facebook and search for ad preferences)—so that we can better target ads and content to you and others with similar (“Custom Audiences“). You may also control how Facebook and other third parties display certain ads to you, as explained further in their respective privacy policies, or by using the opt-outs described below.

Users may opt out of many ad networks. For example, you may go to the Digital Advertising Alliance (“DAA“) Consumer Choice Page (optout.aboutads.info) for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies (youradchoices.com/learn). To control interest-based advertising on your mobile device from participating companies, you can download the DAA AppChoices Tool from your app store. Please visit youradchoices.com/appchoices to learn more.

Opting out from one or more companies listed on the DAA Consumer Choice Page will opt you out from those companies’ delivery of interest-based content or ads to you. Still, it will not receive advertising through our Site, services, or other websites. For example, you may continue receiving advertisements based on the website you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA, your opt-out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info.

SMS Messaging Terms and Conditions

To the extent permitted by law or with your consent, we or our franchisees may send you text messages about maintenance information, appointment schedules or reminders, and advertisements of the products or services of the Company or our franchisees that may be of interest to you, which may be transmitted through automated software or platform or contain prerecorded voice. Message frequency may vary.

You must have a wireless device capable of and subscribed to 2-way messaging services from your wireless carrier to receive these messages. Because transmission of these messages relies on carrier traffic, neither we nor our franchisees are liable for delayed or undelivered messages. Our messages to you are free, but your wireless carrier may charge you the standard text messaging fee for each message you send or receive by the terms of your cellular subscription plan. The carriers may also charge you specific rates and applicable taxes. Neither we nor our franchisees have any control over or are responsible for your wireless carriers’ pricing plans or operations.

You may opt out of receiving marketing messages from us at any time by replying STOP to a message from the brand or a franchisee of that brand. Please note that we and our franchisees cannot prevent you from receiving important messages such as maintenance and appointment information. For questions or help with any messages you receive from us or our franchisees, please reply HELP to the message, contact us at support@socalmoquitosquad.com for the United States and Canada, or contact the franchisee using the contact information listed on its website.

Links

Our Site may contain links to non-affiliated entity websites. Access to and use of such linked websites is not governed by this Policy but by the privacy policies of those websites. We are not responsible for the information practices of such websites.